Swiggy’s Anuj Rathi joins Jupiter as chief product and marketing officer

Longtime Swiggy CEO Anuj Rathi has joined fintech firm Jupiter as chief product and marketing officer. Rathi is expected to work closely with founder Jitendra Gupta and will lead the new banking company’s product, design, growth and marketing.
Jupiter works closely with its customers to create a curated personal finance experience, right from account opening, analysis of consumption and savings patterns, card services, FDs and investment strategies , along with many other activities. Ultimately, these services are provided by the private sector lender, Federal Bank, as the new banks are not recognized by the regulator, the Reserve Bank of India.
Rathi, an IIT Kanpur alumnus, has over 18 years of industry experience and has worked at e-commerce companies including Swiggy and Flipkart, besides stints at large companies like Walmart. At Swiggy, Rathi led product, marketing, growth, financial services and partnerships, and was instrumental in launching industry-first services like Swiggy One, Instamart and Gourmet, along with many other services.
Moneycontrol reported this development earlier this month.
“Having someone with Anuj Rathi’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to redouble our efforts in our mission to bring financial well-being to millions of Indians. “We feel that Anuj is the best-suited leader to play a key role for Jupiter’s next phase of growth,” Jupiter founder Gupta said in a statement. Rathi said at Jupiter , you will have the opportunity to improve your client’s relationship with money and financial aspirations. Meanwhile, Swiggy has seen a series of departures of famous personalities. In May, Ashish Lingamneni, vice president (VP), chief brand and product marketing officer, and Nishad Kenkre, vice president, chief revenue and growth officer at Instamart, left the company.
In April, CTO Dale Vaz also stepped down to start his own wealth management technology company. Vaz has received $7-10 million from Accel and Elevation Capital for his new venture, according to a Moneycontrol report.